乔纳森埃维的设计之光.docVIP

乔纳森埃维的设计之光 　　Without Steve Jobs, Apple Inc. investors and customers are asking a big question: Can it continue to turn out innovative products without its co-founder and design visionary? The answer may lie with Jonathan Ive, an Apple executive little known outside the technology industry. 　　Mr Ive is Apple’s design chief. Since taking charge of the company’s design team in 1996, Mr Ive and his group have been responsible for coming up with the physical look and feel of products that have helped set Apple apart from competitors. 　　The demands on Mr Ive will likely grow with the death of Mr Jobs. Apple depends on just four product lines computers, music players, smart phones and tablet computers to drive the lion’s share of the more than $100 billion in annual revenue the company is expected to take in this fiscal year. That means Apple relies on frequent product-cycle refreshes to generate the excitement for its devices. 　　To date, Mr Ive’s emphasis on elegant design has helped Apple products become consumer status symbols. The Ive-designed iPad, a simple slate of glass on an aluminum body, has defined the tablet-computer market. The latest iPad held 68% of global tablet shipments in the June quarter, outrunning rivals from Research in Motion Ltd. and others.Backed by slick marketing, Mr Ive’s creations have powered a remarkable growth spurt that has made Apple the most highly valued technology company in the world. 　　The sleek iPhone has become Apple’s single-biggest revenue driver, while the company’s line of Macs is the fastest-growing segment of the personal-computer market. The spare iPad, which anchored Apple’s renaissance with its debut in 2010, popularized tablet PC for the consumer market. 　　Mr Ive was born in 1967 in London and studied design at Northumbria University. He worked at a U.K. design agency, Tangerine, that consulted for Apple in the early 1990s. In 1992, Mr Ive joined Apple and quickly became head of its industrial design team. Since jo