Social-Psychology，-Society，.pptVIP

Chapter 18 Social Psychology, Society, and Culture Altruism and Prosocial Behavior Prosocial behavior Carried out with the goal of helping people Altruism Prosocial behaviors without consideration for self safety or interests Reciprocal altruism Altruism and Prosocial Behavior Motives for prosocial behavior Altruism Egoism Collectivism Principlism Effects of the Situation on Prosocial Behavior Bystander intervention Willingness to assist a person in need Diffusion of responsibility The larger the number of bystanders, the less responsibility any one bystander feels to help Effects of the Situ