阿城钢铁有限公司市场营销策略研究-工商管理专业论文.docx

哈尔滨工业大学工商管理硕士学位论文 哈尔滨工业大学工商管理硕士学位论文 - - II - Abstract With Chinas accession to the WTO and the arrival of the era of economic globalization, the competition gradually shifts from the domestic market to the international market in the steel industry. Sights on huge market demands on steel in the domestic market, strong foreign enterprises seek to export large -scale steel production to Chinese market. At the same time, Chinas steel production companies develop quickly. The domestic steel industry becomes fiercely competitive. Especially after the global financial crisis in 2008, with the hel