电子教案Chap003.doc

PAGE \* MERGEFORMAT 8 教 案 International Marketing 国际市场营销 教研室： 商务英语教研室 教师姓名： 姚数萍 课程名称 国际市场营销 授课专业和班级 商务英语 B091203 授课内容 Chapter 3 –History and Geography: The Foundations of Culture 授课学时 4 教学目的 1. Help students understand the importance of geography and history in understanding a country’s economy and markets. 2. Appreciate the effect that topography and climate have on products, population centers, transportation, and economic growth. 3. Be sensitive to the growing problem of environmental damage and its effect on business and the social and moral responsibility of each citizen to protect the environment. 4. Understand the effect of the history of each culture on international marketing. 教学重点 Historical perspective in global business, geography and global markets, dynamics of global population trends 教学方法 Student-oriented communicative teaching, free discussion and interaction. 教学过程 The teaching process of one lecture: Warm-up activities (10 minutes) Comments and suggestions (20 minutes) Detailed studies of this chapter (60 minutes) Question discussion (10 minutes) 作业 Assign homework: Case Analysis on page 57 and Exercises 2, 3 on Page 79. 辅助手段 Multimedia software 教学内容 Warm-up activities Part I: Question for discussion: Q1: How does an understanding of history help an international marketer? Q2: People say “world trade routes bind the world together” do you agree on it? Explain. II. Comments and suggestions 1. To illustrate some of the geographic differences among countries, I have had students study the folio of color maps of the text, and prepare a comparative analysis. Divide the class into three or four groups, assign different sets of countries to each group and then have each student within a group do a comparative analysis of the set of countries (select countries that will be very different, for example, the United States, China, and Mexico). During class, have the students contribute what they have learned to illust