《JEFF资料库》-公共管理-社会责任-(精选·课件).pptVIP

Business Background - Global Capabilities for the Business Professional Social Responsibility and Business Ethics Social Responsibility Social Responsibility is the awareness that business activities have an impact on society and the consideration of the impact by firms in decision making. Socially responsible firms can be profitable while voluntarily engaging in activities beneficial to society. Pyramid of Social Responsibility Social Responsibility Social Responsibility is a cost to all firms. Society increasingly expects businesses to do more than just make profits. Social responsibility is a necessary part of doing business today. Strategy Formulation The mission of a firm defines its reason for existence: it asks the question “Why are we in business?” This vision describes where the organisation is headed and what it intends to be: it is a statement of the future that would not happen by itself. Strategy Formulation Values or guiding principles guide the journey to that vision by defining attitudes and policies for all employees, which are reinforced through conscious and subconscious behaviour at all levels of the organisation. Social Responsibility Companies must weigh the impact of their decisions on: Consumers Employees Investors Environment Responsibility to Consumers Successful businesses provide products that satisfy their customers’ needs. Increasingly however, customers are turning a critical eye on the firms’ policies and actions and exerting pressure in the market place. Consumerism Consumerism includes the activities of individuals, groups and organisations aimed at protecting consumer rights. Consumer groups test and report on safety and performance of products, and act as consumer advocates before law making bodies. American Labels Batman Halloween costume box – Parent: Please exercise caution – mask and chest plate are not protective and cape does not enable wearer to fly. Dog Shampoo – The contents of this bottle should not be fed