微博旅游营销效果评价的体系.docVIP

微博旅游营销效果评价的体系 　　摘要：随着计算机技术、网络技术、通信技术的迅猛发展，互联网已经融入现代生活的各个方面。微博社交平台的兴起，又为旅游业的发展提供多更的途径。针对目前旅游微博营销缺乏效果评价的状况，本位以分析旅游微博传播的影响因素为出发点，利用系统科学的理论和方法，通过对微博旅游营销的分析，最终构建旅游微博营销效果评价体系。 　　Abstract： With the rapid development of computer technology， internet technology and communication technology， the Internet has integrated into every aspect of modern life. The rise of Weibo social platform also provides more ways for the development of tourism industry. In view of the situation that present Weibo tourism marketing lacks effect evaluation， this article is based on the analysis of the influence factors of