SNS营销教学讲义.pptVIP

SNS营销 Social Network System Marketing ;Blogs 博客;Social Networks 社交媒体;Multimedia sharing 多媒体分享平台;Diggs 网站流量;RSS readers RSS阅读器;Microblogging 微博;SNS用途 What are new Web usages ?;Consumers behave differently 不同的消费习惯;Consumers communicate more 消费者有了更多的沟通;Strong trends 明显的趋势;为什么要建立SNS系统 Why set up a Social Networks System ?;Conversations;With or without you…;The ultimate effect;The other effects;What are the expected results ?;A cost free strategy;Case Study : DELL;Risks of not having a defined strategy;What strategy ?;Some actions to undertake…;Some actions to undertake…;Some behaviors…;Combine the tools;Be patient;Facebook;MySpace;LinkedIn;Twitter;YouTube;Slideshare;Blogs;Follow conversations…;How to measure success?;What actions to measure ?;What KPI ?;Which tools for metrics ?; Thanks for all of you… 谢谢聆听