尚德奶粉包装设计营销方案p_g5a6bx.docxVIP

尚德奶粉包装设计营销方案 摘要：随着社会的发展，城市化加速，奶粉在城市中的地位也越来越高，近几年，奶粉包装设计的需求呈现出快速增长的趋势，其销量远远超过其他的产品的包装设计。包装对奶粉的质量非常重要，尚德奶粉对婴儿、青年、中年、老年都有所研究，面对奶粉的质量包装非常重要，不管是灌装还是袋装都要保证奶粉的品质。针对不同年龄的奶粉包装各有不同，优先考虑奶粉包装的储运和密封性能，奶粉的包装对待不同产品有不同的目的，不管是色彩、文字、图形、图像和结构都要适合于各个年龄的产品。本设计主要以健康为主，通过对年龄不同的人需求定义它的结构和图案，让健康的奶粉回到人们身边，才是作为奶粉包装的本来面目，通过包装设计让人更加爱上每天一杯奶保持好身体。本文研究尚德奶粉包装设计的营销方案，旨在为奶粉企业提供建议。 关键词：尚德奶粉；包装设计；营销方案 作者：刘丽红 The marketing plan on Shangde milk powder packaging design Abstract: with the development of the society, accelerating urbanization, the status of milk powder in the city is becoming more and more high, in recent years, the milk powder packaging design demand presents the fast growth the tendency, its sales far more than other products packaging design.Packing is very important to the quality of the milk powder, Shangde milk powder for babies, young, middle-aged and elderly are studied, in the face of the quality of the milk powder packaging is very important, both filling and to guarantee the quality of the milk powder bags.According to different age of the milk powder packaging is different, give priority to the milk powder packaging storage and transportation and sealing performance, milk powder to treat different products have different packaging, the purpose of both colors, text, graphics, image and structure should be suitable for all ages.This design mainly health, through the demand for age of different people define its structure and design, let the health of milk powder back to people, is a true colors of the milk powder packaging, through the packaging design lets a person more in love with a glass of milk every day to keep good health.In this paper, we study Shangde milk powder packaging design marketing solutions, aims to provide Suggestions for milk powder enterprises. Key words: Shangde milk powder;Packaging design;The marketing plan 目 录 TOC \o 1-3 \h \u HYPERLINK \l _Toc14743 前言 PAGEREF _Toc14743 1 HYPERLINK \l _Toc6770 一、 研究目的意义以及方式方法 PAGEREF _Toc