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STRATEGIC MANAGEMENT PROFESSOR SCHOOL OF MANAGEMENT FUDAN UNIVERSITY 2002.9 COURSE OVERVIEW WE TRY TO INTRODUCE THE BASIC CONCEPTS, FRAMEWORKS AND METHODOLOIES USEFUL TO MANAGERS FORMULATING AND IMPLEMENTING BOTH BUSINESS UNIT AND CORPORATE LEVEL STRATEGY. PROBLEM SOLVING DRIVEN THAN TRADITIONAL THEORETICAL DRIVEN LECTURE, CASE STUDY,GUEST SPEAKER, TEAM PROJECT TOGETHER READINGS AND TEXTBOOK Sharon M.Oster, “ Modern Competitive Analysis” Michael A. Hitt, R Duane Irelandand Robert E. Hoskisson “ Strategic Management” Readings and Cases TO BE A GOOD PARTICIPANT Is the participant a good listener? Are the point made relevant to the discuss? Are they linked to the comments of others that the class is exploring together? Do the comments add to our understanding of the situation?Are they incisive?Do they cut to the core the problem? Is there a willingness to challenge the ideas that are being expressed? Is there a willingness to test new idea, or are all comments” safe”? Does the participant integrate material from past classes or the readings where appropriate? So the comment reflect cumulative learning over the course, or does the participant merely consider each case in isolation? STUDY GROUP  GROUP PROJECT Each group---5-6 students Group project is for you to formulate a strategy for a particular company and a division in a company. Group project should be a real case Writing report plus presentation INTEGRATED MARETING Philosophy marketing Strategy marketing Marketing mixture THE ROLE STRATEGY IN SUCCESS Goal are simple, consistent and long term Profound understanding of the competitive environment Objective appraisal of resources Effective implementation THE BASIC HISTORY OF STRATEGY Origin and military antecedents Toward a general theory of strategy The development of business strategy The role of competition and quest for competitive advantage The evolution of the strategy THE HISTORY OF BUSINESS STRATEGY Pr