dell战略管理案例例子.pptVIP

Dell Computer – 2000 Vision Statement To become the world leader in computer sales for home, office, and university use. Mission Statement Components 1. Customers 2. Products or services 3. Markets 4. Technology 5. Concern for survival, profitability, growth 6. Philosophy 7. Self-concept 8. Concern for pubic image 9. Concern for employees Mission Statement The mission at Dell Computer Corporation is to first meet the needs and desires of our potential and existing business, educational, governmental, and individual consumers (1). We strive to be the best Computer Company in the world at delivering the best customer experience. The use of our Direct Model enables us to offer high quality computer systems, related products, and support (2) to worldwide markets (3) at competitive prices. Our build to order concept and ability to look forward sets us apart from competitors and allows us several competitive advantages (7). By employing the latest technological advances (4), we are able to fulfill our promise to the market while sustaining high levels of growth, profitability, and liquidity for our shareholders (5). At Dell, we believe in sharing information with suppliers and buyers, sticking to what we do best, and partnering with “best in class” companies (6). We understand that a healthy society, environment, and workforce are critical to our success. Every aspect of our business operates to ensure a better quality of life, a healthier environment, and a dedicated, skilled, and satisfied workforce (8,9). Opportunities The computer industry is expected to grown 15 to 20 percent for the next three to five years China is a large untapped market and conditions are becoming more favorable for doing business Many developing countries are increasing the number of telephones and lines Compaq’s U.S. market share fell from 16.8 percent to 15.3 percent The Internet is becoming essential for business Compaq derives most of its business from organizational customers