常德邮政邮务类业务发展战略研究-工商管理专业论文.docxVIP

II II Abstract Since the post separation in 1998, Changde post has achieved rapid development, especially after the Changde Post Corporation operation in 2007, each job obtained remarkable result and the business income achieved an average of two digit growth. Along with the postal system reform, the postal savings and the logistics EMS companies achieve their own products. The postal business as a fundamental and universal service business, as the external market competition is increasingly intense and social demand changing rapidly, the new service industry appears ceaselessly and the postal business franchise range is relatively narrow after the edition of law of post in 2009 formally implemented, exacerbated by the slow development of postal business, stagnant or even regress problem. How to locate, develop and innovation Postal business has become the major issue in the research of Changde Postal. This paper follows the logic of strategy management. In a wide range of research and a large collection of the data on the basis of the information, using the qualitative analysis and quantitative analysis, combining theory and practice method to study the postal business development Strategy of Changde Post Company. We use the PEST analysis and five forces model of Potter to analysis the industry external environment of the postal business. Then from the postal service s internal resources analysis, SWOT method was used to analysis the postal business the existing advantages and disadvantages, to determine the postal class strategic resources and strategic direction of development, analysis of existing postal development opportunities and threats. Through the BCG strategic analysis, summed up the problems and reason in postal business of Changde postal. Through the study we found Changde post exist the problem of balance between social benefit and economic benefit for the universal service obligation. At the same time, postal Changde exist understanding and positio