读者定位描述.pptVIP

* MEDIA KIT 《今日北京》英文周报媒体介绍 Contents 目录 Intro of Beijing Today 简介及背景 Content of Beijing Today 内容简介 About the readers 读者定位描述 Distribution 发行 Advertisement 广告 Intro of Beijing Today 简介及背景 《今日北京》2001年创刊，是首都唯一的一份英文周报，由北京市政府新闻办公室、北京青年报主办。读者包括母语为英语的外国人、国内的高阶层人士以及外交官和政府决策者。 《今日北京》周报每期发行量为5万份，每周5出刊，在报刊亭零售并直投到酒店、公寓和外国人社区，是北京英文媒体中最具权威性的报纸之一。 Beijing Today has been published since 2001 and is the capitals only English weekly newspaper. It is published under the auspices of the Information Office of the Beijing Municipal Government and run by Beijing Youth Daily. With a circulation of 50,000 newspapers a week, published Friday, Beijing Today is sold at newsstands and distributed in hotels, apartments and expatriate compounds. It is seen as one of Beijings most authoritative English media sources. 背景：高端 权威 内容：丰富 实用 精练 多元化 新闻视角新锐多元，国际视角报道北京 独家关注在京老外的各种新闻 选择中外读者感兴趣的话题做深度报道 体现国际化都市中的文化差异、碰撞与融合 文化生活副刊，则是国际化生活的北京指南 文章更简洁精炼，语言更原汁原味 四开24 版，符合国际化纸媒趋势，内容更丰富。 Varied story angles; views Beijing from an international eye News from the citys expat community Interesting topics about cultural differences, conflicts and hottest news The Culture Life Supplement is an internationalized life guide in Beijing. Concise wording and native language 24 pages of rich content Content of Beijing Today 内容简介 都市综合类英文周报 四大内容板块 News 新闻板块 Circle “圈子”板块 Culture and Life Style 文化娱乐版块 Study 学习版块 News 选择中外读者都感兴趣的话题、体现文化差异、观念碰撞、国际融合的新闻。 Interesting topics about cultural differences, conflicts and the hottest news 独创的报道领域，利用我们的语言优势，报道外国人在京新闻，为外国人提供本地化的信息沟通平台。 Pioneering coverage. News for and about Beijing s expats, and a communication platform for the community. Culture and Life Style 体现国际新锐潮流趋势，提供在京的国际化生活资讯 International fashion in Beijing Study 为英语学习人群提供最地道、最有趣的英语学习方法 Amusing anecdotes for English learners Circle 特色 独创 News OUTLOOK BUSINESS DEBATEFOCUS Content of Beijing Today 内容简介 News 版块栏目设置 News 选择中外读者都