广告技术价值链.pdfVIP

Parsing the Mayhem: Developments in the Advertising Technology Landscape May 3, 2010 Terence Kawaja GCA Savvian Advisors Parsing the Ad Tech Value Chain ANALYTICS INVENTORY INVENTORY Media SUPPLY AGGREGATION Where? DATA DATA AUDIENCE DATA MEDIA Audience SUPPLY AGGREGATION SEGMENTATION OPTIMIZATION BUYING Who? CREATIVE CREATIVE Creative