企业文化建设(英文).docVIP

PAGE9 / NUMPAGES10 Report Introduction In any companies has its own culture. Some culture is strong, others culture is weak. No matter the culture is strong or weak that will impact on the development of enterprises. Therefore, enterprises should also take effective measures to maintain the corporate culture. Wegman is a grocery store. He has a strong corporate culture, but also affect their employees follow the Wegmans culture. Strong and Weak Culture Definition of Strong and Weak culture An organization must be composed of both a variety of cultural. So we can divide these into strong and weak culture, according to different attributes of cultures. Strong Culture is the key values are strongly held and widely recognized cultural organizations by the public. Strong Culture will restrict a managers decision-making related to choice of all management functions. It determines what people should do or not do anything. Organizations have strong cultures have a very clear recognition of the value. Strong cultural impact for the employees behavior, and reduce staff turnover have more direct contact. On the contrary, (Philip Kotler Gary Armstrong , [M] 2010 ) Weak Culture is the key values that cannot be widely accepted and strongly insist cultural organizations. In a strong culture, the organizations core values are both strongly held and widely shared. The more members who accept the core value and the greater their commitment to those value is, the stronger culture is. Consistent with this definition, a strong culture will have a great influence on the behavior of its employees because the high degree of sharing and intensity creates atmosphere of high behavior control. The culture of Wegman Characterize Wegmans culture is a Strong Culture. Strong culture for the greater impact of employee behavior, and reduce staff turnover have a more direct relationship. A special result of a strong culture should be lower employee turnover. (Robbins, S.P. and Coulter, [M], 2007)