房产垂直搜索引擎APP用户满意度分析-市场营销专业论文.docxVIP

性和全面性对用户满意度的影响尤为突出。从技术维度结果来看，对用户满 意度的影响程度仅次于内容维度，也是非常重要的影响方面。从设计维度在 设计维度，色彩搭配和导航性对最终用户满意度的影响程度依次升高，而APP 导航性能更是用户关注的焦点。从服务维度，APP需要做的不仅是提供服务 渠道，同时也要保证服务的及时性和服务质量水平针对用户需要为其提供个 性化的支持服务。从移动维度，房产移动搜索APP软件的基础就是建立在移 动设备上，需要提供实质的能够推进用户互动的移动化服务。从收费模式维 度，应该使用户觉得物有所值。希望以上结论能对于目前从事相关行业的研 究有所帮助。 关键词 满意度互联网 APP 搜索引擎 O2O Satisfaction Research on APP User of Real Estate Vertical Search Engine Abstract Computers, mobile phones, network characterized by the arrival of the information society, so that the functions of the network platform from a simple computer operations professional tool, gradually transformed into people work, live, leisure life platform, changing the way people live and work, information technology is rapidly establishing mankind being Digital. Information environment, information has become an important resource for social development, human society has entered a period of great change. The rapid development of technology and network technology, making the network in transmission speed, coverage, the use of all aspects of the crowd, and influence, etc., has become one of the media information most advantageous. The phone will replace the PC become a human, gathering and entertainment, living, working, socializing in one of the essential tools. How this confusion between the phone screen, attract more customers become the battleground for all Internet companies. In addition, the emergence of search engines, the integration of a large number of APP information played a role in navigation, and the complexity of networks and network information search technology limitations of traditional search engines can not meet the spend the least time users get the most relevant search Results for goal, which led to the emerging vertical search engines. As many APP vertical search engines on the mobile terminal is also derived from the APP, look forward to be able to occupy more customers in the future, groping O2O2O (online to offline to online) concept, namely from the lin