城市居民对吸油烟机产品造型的偏好之研究-工业设计专业论文.docxVIP

III 城市居民对吸油烟机产品造型的偏好之研究 摘 要 当前，我国家用吸油烟机等家电产品已进入技术和功能同质化的 阶段。制造企业要提升产品的吸引力及消费者的购买欲，就需要设计 和创造符合目标消费者心理和审美预期的产品造型。要做到这一点， 就要在产品设计之前，充分研究并把握目标消费者关于产品造型的偏 好，为后续产品开发寻求可靠的造型设计方向。 本论文针对家用吸油烟机产品，研究城市居民对该类产品的造型 的偏好。首先，对上百种产品进行大量的用户调查，以聚类分析方法 筛选出代表性的产品样品,并选取代表性的感性意象词。其次，再次 进行用户深度访谈，借助语义差分法得到消费者对产品造型的心理评 价的数据。然后，对调研数据进行统计分析，结合形态分析法，获取 产品之间、消费者感性意象与产品造型设计特征之间等定性、尤其是 定量关系。最后，借助这些关系，建立了造型偏好方面的心理意象与 产品造型设计特征之间的定量关系，由此形成有指导意义的设计参考 模型。 本论文研究所获偏好研究结论及设计参考模型，可用于指导相关 企业实际产品的造型设计过程。 IV 关键字：城市居民，家用吸油烟机，造型的偏好，设计参考模型，消 费者研究 V A STUDY OF URBAN RESIDENTS’ PREFERENCE FOR PRODUCT FORM OF HOUSEHOLD RANGE HOODS ABSTRACT At present in China, household range hoods and other home appliances products step into the stage of technical and functional homogenization. To enhance the attractiveness of their product, manufacturing enterprises need to design and to create products that meet the target consumers’ psychology and aesthetic expectations. Thus it is necessary to study and to grasp the target consumers’ preferences for product form before the product design process so as to seek the reliable design direction for the follow-up product development. In this thesis, urban residents’ preference for product form of household range hoods is studied. Firstly, representative products are screened by cluster analysis with the data resulted from the survey and representative image words are selected. Secondly, the data on consumers’ psychological evaluation on product form are obtained with VI the help of depth interviews and semantic difference method. Thirdly, the qualitative and quantitative relationship among products, consumers’ perception and design characters of product form is explored and found by using several statistical analysis methods to analyze the data and employing morphological analysis. Finally, the design reference models bridging the image perception and design characters of product form are established which is helpful to the coming product design process. These design