商务英语简单题..doc

商务英语简单题 大家好，这是咱国际商务老师给的简答题范围，加红的 部分是老师重点强调的题，大家看看吧，嘿嘿，各位加 油！其中的意思是咱题库第一章第3题，下面的以此类推。 咱一共考五道简答题。 Explainthecorre lationbetweenthesu ccessandfailureofg lobalf irmsandthein stitution-andresou rce一basedviews. G1 obalfirmscangainsu ccessintoday1scomp etitiveglobalmarke stitution-andresou ves.Thefirstfactor lperspectivefocuse earngreatersuccess externalbusinessen ationalbusiness. MN ndinternationalize derstandingoftheex suchashostcountrym tbyfocusingonthein rce-basedperspecti fromaninstitutiona sonhowcompaniescan byunderstandingthe vironmentsinintern Esquicktoacquainta themselveswithanun ternalenvironment, arketrules,cultura lnorms, andpolicies , willincreasethEir success. Theresour ce-basedviewfocuse sonanMNEs’internal resources,whicharefirmspecificresour resources,whichare firmspecificresour cesandcapabilities .Competitorsinthes ameenvironmentdono tsharetheseinterna lcapabilities；ther efore,acompanyposs essinguniquefirm-s pecificcapabilitie sdevelopsacompetit iveadvantageinmark etingtheirproducts orinthevaluecreati onprocess. Globalco mpaniesthatbestuti lizetheirinternals trengthswillincrea setheiropportuniti esforbusinesssucce ss. Explainhowthep endulumviewattempt stodescribeglobali zationasacyclicalp henomenonwithmanyd ifficulties. ThePe ndulumViewpresents theeventsinthepres enttimeframeasalon g-termmodeltohelpu sgainagreaterunder standingandperspec tiveofglobalizatio n schallenges. The currenteraofglobal izationoriginateda fterWorldWarllwith themajorWesternnat ionscommittingtogl obalization. Fromth e1950sthroughthe19 70s,politicalunres tintheCommunistcou ntriesformedadiffe rentviewofglobaliz ation.Noncommunist  countries,suchasAr gentinaandBrazil,f ocusedonprotecting theirdomesticindus tries. Incontrast,t heFourTigers speci fically,thedevelop ingeconomiesofHong Kong,Singapore,Sou thKoreaandTaiwan p articipatedintheglobaleconomy. Botht heemerginganddevel opedmarketsbenefit greatlyfromglobali zation. However,see ninahistoricalcont ext,globalizationn evercontinuesinon