公共广播服务.pptVIP

公共广播服务 与公民社会 张炳良 教授香港城市大学 公共及社会行政学系 WHAT? 何谓公共广播服务 (Public Service Broadcasting)? 「公共广播服务」(the means) 还是「公共服务广播」(the content)？ WHY? 为何政府介入广播: 「公共货」Public good: needs not satisfied by private market 「界外利益」Externalities: educational and social benefits; and citizenship-enhancing factors BBC mission: “to inform, educate and entertain” “Some form of market failure must lie at the heart of any concept of public service broadcasting. Beyond simply using the catch-phrase that public service broadcasting must ‘inform, educate and entertain’, we must add ‘inform, educate and entertain in a wa??贸 Davi