浅析如家快捷酒店的组织文化建设.doc

PAGE PAGE 1 浅析如家快捷酒店的组织文化建设 内 容 摘 要 酒店中的组织文化在企业经营中起着无形的作用，形成了一个酒店的特殊氛围，它起到对组织成员的指导作用。它的形成有诸多的因素，有市场、社会、民族、地理环境等外界环境的因素和经历、制度体系、工作内容等内部因素。组织文化不是一成不变的，随着客观环境、经营战略等的改变，必须适当改变酒店的组织文化，否则，组织文化将成为不利于组织发展的束缚。 酒店文化是以利润提升为前提并在长期发展过程中所形成的被多数员工所接受的共同价值观和准则，也是经营者刻意追求的结果。酒店文化规定了酒店的价值行为取向，使员工有着共同的价值目标，对事物的评判形成共识，酒店的领导者和员工都为着他们所认定的价值目标去行动。 酒店文化的创建对于提升酒店竞争力、增强员工的满意度均有重要作用。本文在组织文化相关理论的基础上，研究了如家的文化内涵，分析了其酒店文化的构成及各部分之间的关系，并对如家酒店文化的发展提出建议。本文第一部分从市场竞争力，酒店特色需要，酒店形象需要及经营理念四大方面阐述了酒店组织文化存在的重要意义。第二部分则分析如家快捷酒店组织文化的层次结构。第三部分指出了如家快捷酒店的组织文化中尚且存在不足。第四部分则围绕这些不足提出了笔者的建议。 关键词： 酒店文化 酒店竞争力 经济型酒店 Abstract Hotel in the organizational culture in enterprise management plays an invisible role, forming a hotel special atmosphere, it has played the role of guiding the members of the organization. It is the formation of numerous factors, market, social, ethnic, geographical and other external environmental factors and experience, system, content and other internal factors. Organizational culture is not immutable and frozen, with the objective circumstances, such as changes in business strategy, must be appropriate to change the organizational culture hotel, otherwise, the organizational culture will become the organization is not conducive to development constraints. Hotel culture is the premise to improve profits and long-term development in the process of forming the majority of employees to accept the common values and norms, but also the operator deliberate pursuit of the results. Hotel culture provides the hotel value orientation behavior, so that employees have a common value aim, things evaluation form consensus, the hotel leaders and employees for their values to action. Hotel culture to promote the competitiveness of the hotel, the creation of enhancing employee satisfaction is important. Based on the organization culture theory, studied such as cultural connotation, analysed its hotel culture structure and the relations between each part, and the Home Inns cultural development proposals. The