International Marketing(精品·公开课件).pptVIP

International Marketing Contents Questions for discussion Work in groups, try to name some famous transnational companies operating in China and their products, do you think the advertisement of the products are the same or different? Why or why not? What is international marketing? What is the difference between domestic marketing and international marketing? Marketing “Finding the needs of the consumers and satisfying them” Marketing mix营销组合 A comprehensive plan or strategy: 4Ps Product: special appeal for consumers in aspects like quality, utility or image Price: take costs, ri