精美《广告创意》中英文演示(精品·公开课件).pptVIP

Advertising creativity 广告创意 Designer: Duanchan 设计：段婵 一、什么是广告创意？ 消费者 大胆 新奇 与 众 不 同 In short, advertising creativity is to produce the extraordinary audio-visual effects through bold and novel technique, so as to attract consumers to the utmost degree and achieve the purpose of the brand dissemination and product marketing． 二、广告创意的原则 Brings out the human in man, Braun Series? It is innovative thinking that must be used in the creative process. Therefore, there are several principles should be grasped. 1.冲击性 shock If you want to draw people’s attention rapidly among the dazzling newspaper advertisements, the promotion of visual tension should be put in the first place. Pictures or photos are common visual content in ads. When art photography combined with computer process, the vision of advertising creativity and representation are largely extended. It will produce strong visual impact and has a deep impression on the audience. 2.新奇性 novelty 某打印机广告 Owing to thinking inertia in the ads creative progress, some ads lead to visual insensitiveness. Novelty is the mystery of outstanding advertisements and a principle to be reckoned with in ads creativity. 3.包蕴性 implication It is the form of ads that catches the viewer’s eyes, while impressed by the content. So advertising creativity cant stay on the surface, but reveal some nature things. A good idea is to ingeniously combine the familiar things to reach novel effects. 4.渗透性 permeability 每个大人，都曾经是爸妈疼爱的孩子。 ---安泰保险 Sensation may be the most precious feeling. Outstanding ads creativity always regards the sensation as the main aim. 5.简单性 simplicity The methods of a good creative idea’s performance consist of three ingredients: clear, simple and proper. “Simple” not only refers the abstraction of mentality, but also means the simplicity of form. 三、 广告创意的类型 商品情报型commodity information This is the most common style of ads performance. It mainly shows the objective information of commodity. 比较型 compare Red Yel