拥抱机器：人工智能与商业的碰撞（英文版）.pdfVIP

Embracing the Machines: AI’s Collision With Commerce © The Integer Group 2018 1 www.baogaoba.xyz独家收集 不断更新 Artificial Intelligence, or AI, is a hot topic. Whether Through a multi-staged research approach, in- people realize it or not, AI is changing the way we cluding ethnographies, expert interviews, and a consume information, make choices, navigate the large quantitative study, we aimed to understand world, and shop. AI has already embedded itself the following: in multiple facets of shoppers’ everyday lives and is becoming crucial to brands and retailers as a • How do shoppers define AI today? predictor for both market and shopper behaviors. • What is the potential for using AI to shop? Finding a lack of pre-existing consumer or shopper research, The Integer Group undertook • How do shoppers want to use AI in the future? an extensive study in the U.S. to understand how • What retailers are winning in making AI mainstream? shoppers feel about using AI today and how willing shoppers are to have machines shop for • How do socioeconomics influence AI adoption? them (see appendix for project methodology). • And, ultimately, where will shoppers draw the line when it comes to using AI? The result is a four-part series that examines Artifi-