2017美国网络星期一购物报告(英文版)-研究报告.pdfVIP

2017美国网络星期一购物报告(英文版)-研究报告.pdf

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Cyber Monday 2017 - US November 27, 2017 www.baogaoba.xyz独家收集 不断更新 Takeaways from Cyber Monday 2017 Cyber Monday and Black Friday proved that the US retail sector is being revitalized through “”omnishopping”: shoppers using multiple channels and devices for gift buying. The number of US online shoppers grew Cart sizes on Cyber Monday were an 4.8% while the number of purchasers grew average of $149, with an average item 13.4%. price of $50. There was no difference between the value of an item bought on a The differential between those growth computer vs a mobile phone. numbers indicates that shoppers had The conversion pattern for Cyber Monday already done their “pre shopping” and were shows that purchasing spiked at 9 AM ready to buy when the big deals of Black EST, when shoppers got to work, lunch Friday and Cyber Monday were time (12 – 2 PM) and 9 PM in the hours implemented. before deals expired. Of the days in this holiday period Thanksgiving The breakout gifts of the week based on emerged as the new ecommerce-driven what shoppers were searching for were holiday. Black Thanksgiving had the highest Google Home Minis, Smart TVs, Instant cart sizes of the season and the highest Pots, Legos, PS4s, Apple Watches and percent of mobile commerce. Fitbits. 222 Source:

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