市场调研和需求分析知识课件.pptVIP

市场调研与需求分析 ;;In order to obtain the right goods and services, purchasing must know the supply market. Supply market analysis involves obtaining information about potential suppliers, the nature of products, prices and economic forecasts. The information can then be analysed and incorporated in a market intelligence system to provide knowledge and understanding of the markets being used. ;Sources of supply market information ;供应市场的信息的作用：1、用于了解卖方成本模型；2、谈判；3、确保供应的持续性；4、寻求资源的替代品；5、改进采购流程；6、降低成本或增加价值　　　　　　;供应市场分类市场有多种分类方法，从供需的角度，市场结构可分为：完全竞争市场；完全垄断市场； 不完全竞争市场； 寡头垄断市场。;完全垄断市场：市