mba必修课《管理沟通》英文版课件chapter 4.pptVIP

Planning business messages Learning objectives: Describe the three-step writing process Explain why it is important to define your purpose carefully, and list four questions that can help you test that purpose. Justify the importance of analyzing your audience, then list six ways of developing an audience profile. Planning business messages 4. Identify five ways to satisfy your audience’s information needs 5. List the factors to consider when choosing the most appropriate channel and medium for your message. 6. Discuss six ways you can establish a good relationship with your audience. Understa