海外3g运营标杆案例例子研究探究跟竞争分析解析.docVIP

海外3G 海外3G运营商标杆研究报告 Page PAGE 2 of NUMPAGES 140 海外3G运营标杆案例研究与竞争分析 2008年8月 网舟咨询专注于中国电信、互联网市场，致力于为电信、互联网产业链成员及国内外投资、研究机构提供高质量的市场研究与咨询、创新咨询、战略咨询与顾问服务。同时，基于领先的信息采集系统和数据挖掘技术，结合专业研究能力，网舟咨询为客户提供专业化的市场跟踪和监测信息服务。 依托国内外资深的电信、互联网咨询专家团队，网舟咨询具有丰富的实战经验与研究咨询案例积累，曾为国内外多家电信运营商以及知名IT、电信企业提供各种研究、咨询和顾问服务。 网舟咨询长期倡导并深挖“新电信咨询”和“创新咨询”，致力于协助产业变革中的企业，充分把握产业、技术、业务、商业模式、服务等方面的创新，帮助客户实现最大的价值。 eShip Consulting is the leading research and consulting provider focusing on the Chinese telecom, internet and digital entertainment markets. We commit ourselves to providing market research, marketing, innovation and strategy consulting, plus other related advisory services. Also, eShip will supply the professional services of market tracking and information monitoring of the key telecom industry players, based on our advanced information tracking system and unparalleled digital data mining technology. eShip has rich practical experience and a large history of research and consulting cases, provided by a professional and dedicated staff of international telecom consultants. We have also provided a number of research, consulting and advisory services to both local and international operators, and well-known IT and telecom corporations. 北京市西城区黄寺大街26号德胜置业大厦五号楼501室 邮编100011 北京市西城区黄寺大街26号德胜置业大厦五号楼501室 邮编100011 Floor 9th, Construction No. 1 Guang Lian Rd, Xuanwu District, Beijing China, 100011 Tel：+8610 Fax：+8610- 25 Http:// report@ Copyright ? 2008 eShip? United Technology (Beijing) Co., Ltd. ALL Rights Reserved 目录 Table of Contents TOC \o 1-3 \h \z \u HYPERLINK \l _Toc208197214 目录 Table of Contents PAGEREF _Toc208197214 \h 3 HYPERLINK \l _Toc208197215 图表目录 List of Figures PAGEREF _Toc208197215 \h 7 HYPERLINK \l _Toc208197216 执行摘要 Executive Summary PAGEREF _Toc208197216 \h 9 HYPERLINK \l _Toc208197217 第一章 NTT DoCoMo PAGEREF _Toc208197217 \h 10 HYPERLINK \l _Toc208197218 1.1公司背景及3G发展历程 PAGEREF _Toc2081