出版社网络自营剖析.docVIP

出版社网络自营剖析 　　[摘 要] 出版社网络自营图书已成为图书销售市场的必然趋势。本文从出版社网络自营的优势与劣势，出版社开展网络自营的重要环节以及出版社网络自营如何协调处理与其他销售渠道间的关系三个方面，对出版社网络自营进行分析，对出版社网络自营中需要注意的问题进行探讨。 　　[关键词] 出版社网络自营 图书代理商 网络营销 　　[中图分类号] G235 [文献标识码] A [文章编号] 1009-5853 （2013） 06-0071-04 　　[Abstract] Publishing-house-owned online bookstore has become an inexorable trend in book market. The author analyzed the situation of publishing-house-owned online bookstore from the following three aspects： the advantages and disadvantages of publishing-house-owned online bookstore； the important elements in publishing-house-owned online bookstore； the relationsh