销售：管理有利润的客户关系R02_EXS知识分享.pptVIP

Company and Marketing Strategy: Partnering to Build Customer Relationships Chapter 2 Case Study Known for films, animation, theme parks and customer orientation Parks offer a variety of attractions as well as cleanliness, order, and warmth Satisfying the customer is everyone’s job Disney has grown via diversification Sales and net income have fallen Walt Disney Company Discussion: How Can Disney Recover? Strategic Planning Strategic planning is defined as: “The process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketi