做有效的广告创意.pptVIP

做有效的广告创意! 好的广告创作 达到广告创作目的的4个基础 Effective advertising rewards people’s interest because it is based on distinctive ideas; effective advertising is neither a dull catalogue of attributes nor a shallow array of techniques. 1. 有效的广告能让人们注意是因为其独特的创意； 有效的广告不会是枯燥的说明，也不会是肤浅的技术罗列。 好的广告创作 达到广告创作目的的4个基础 2. Consumer responses are the starting point for us in planning and creating all advertising; advertising is not about sending message to people. 2. 我们所有策划和创意的前提一定是“消费者的反映”；广告不只是把信息发给别人那么简单。 好的广告创作 达到广告创作目的的4个基础 3. Advertising must be tailored to each product or service; the most effective adver