销售：管理有利润的客户关系9知识分享.pptVIP

Product, Services, and Branding Strategies Chapter 9 Cosmetics companies sell billions of dollars worth of products Consumers buy more than just a particular smell The “promise”, image, company, name, package, and ingredients are all part of the product, as are the stores where it is sold. The Cosmetics Industry Case Study Definitions Product Anything offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want. Service Any activity or benefit that one party can offer to another that is essentially intangible and does not result in ownership of anyt