《企业电子商务风险剖析与防范》-毕业论文.docVIP

PAGE w 摘 要 中小企业电子商务取得了长足发展，中国中小企业数量众多，适应性强，据《2007-2008年中国中小企业电子商务市场研究年度报告》显示，2007年，中小企业电子商务应用继续推动中国电子商务市场的发展，并正在逐步从单一的信息发布向更高层次的整合应用方向发展，应用需求迅速增长，电子商务给中小企业带来的实惠也越发明显，但是在我过还是存在区域发展的不平衡，东南沿海地区发展远优于中西部地区，以2006年全国电子商务交易额区域结构为例，以深圳为代表的华南地区和以北京、天津为代表的华北地区实现了全国50%的交易额。而西部地区占比不到10%。利用电子商务 ，企业能获得响应市场的灵活性 ，及时把握商机。但在提高和巩固企业竞争优势的同时 ，电子商务也给企业带来新的风险。这些问题解决不当 ，将给企业带来灾难性的后果 ，因而引起企业商务决策人的广泛关注。 电子商务较之于传统的商务活动，既可以将传统商务活动数字化，降低交易成本，提高交易效率；又可给商家、消费者创造更多的机会，从而越来越受到人们的关注。然而电子商务在发展过程中，由于其交易的性质使得在交易实现过程中不可避免地存在各种风险问题。因此，如何识别风险、如何更好地控制风险，制定什么样的电子商务发展策略一直是人们十分关注的问题。尽管电子商务活动中还存在风险，但是随着社会的进步，科学技术水平的提高，法律法规的不断完善，社会信用制度的日益成熟，有理由相信中国电子商务的发展一定会越来越好。 关 键 词 ： 电子商务 风险 防范 Abstract Small and medium-sized enterprise electronic commerce has made a great progress, the Chinese small and medium-sized enterprises are numerous, adaptable, according to the 2007-2008 Chinese small and medium-sized enterprise e-commerce market research annual report shows that in 2007, small and medium-sized enterprise electronic commerce application continue to promote the development of e-commerce in China market, and is gradually from a single information release to a higher level of integration application direction development, the application needs rapid growth, e-commerce to small and medium-sized enterprise to bring benefit to the more obvious, but also in my or there are regional development imbalance, southeast coastal region is far better than the Midwest, the development of e-commerce in the 2006 national turnover regional structure as an example, shenzhen south China area and represented in Beijing, tianjin, as a representative of the north China area realized the 50 percent of its volume. And the western region accounts for less than 10% than. Using e-commerce, enterprise can obtain response market flexibility, timely grasp opportunities. But in improve and consolidate the competitive advantages of enterprises at the same time, e-commerce also brings to the enterprise new risks. E-commerce c