《英语专业--女性消费行为和消费心理的分析》-毕业论文.docVIP

PAGE PAGE 3 2013 届毕业（设计）论文 题 目 Emotional Marketing Based on Women’s Clothing Consumption Behavior 专业班级 09英营1 学 号 0910010620 学生姓名 指导教师 学院名称 外语学院 完成日期： 2013 年 6 月 10 日 Table of Contents TOC \o 1-3 \h \z \u HYPERLINK \l _Toc358894286 Abstract in English PAGEREF _Toc358894286 \h 3 HYPERLINK \l _Toc358894287 Abstract in Chinese PAGEREF _Toc358894287 \h 4 HYPERLINK \l _Toc358894288 1. Introduction PAGEREF _Toc358894288 \h 5 HYPERLINK \l _Toc358894289 2. The Analysis of Women Consumer Behavior and Psychological Feature PAGEREF _Toc358894289 \h 7 HYPERLINK \l _Toc358894290 2.1 Summary of Consumer Psychology PAGEREF _Toc358894290 \h 7 HYPERLINK \l _Toc358894291 2.2 The Analysis of Woman Consumer Psychological Feature PAGEREF _Toc358894291 \h 7 HYPERLINK \l _Toc358894292 2.2.1 The pursuit of vogue and beauty PAGEREF _Toc358894292 \h 7 HYPERLINK \l _Toc358894293 2.2.2 Pragmatic pursuit PAGEREF _Toc358894293 \h 7 HYPERLINK \l _Toc358894294 2.2.3 The pursuit of emotional satisfaction PAGEREF _Toc358894294 \h 8 HYPERLINK \l _Toc358894295 2.2.4 The attempt to keep up with the vanity PAGEREF _Toc358894295 \h 8 HYPERLINK \l _Toc358894296 2.2.5 Tendency of impulse buying PAGEREF _Toc358894296 \h 8 HYPERLINK \l _Toc358894297 3. The Emotion Marketing Strategy Based on Womans Clothing Consumption PAGEREF _Toc358894297 \h 10 HYPERLINK \l _Toc358894298 3.1 Emotional Appeals of Promotion PAGEREF _Toc358894298 \h 10 HYPERLINK \l _Toc358894299 3.2 Emotional Embodiment of The Costume Design PAGEREF _Toc358894299 \h 11 HYPERLINK \l _Toc358894300 3.2.1 Colors as a kind of emotional embodiment PAGEREF _Toc358894300 \h 12 HYPERLINK \l _Toc358894301 3.2.2 Forms as a kind of emotional embodiment PAGEREF _Toc358894301