中国手机市场与营销策略探讨.docVIP

中国手机市场与营销策略探讨 ［ ］中国手机市场近年发展十分迅速，然而W内市场起步晚，与W外和比，仍有不少 差距。本文就中国手机市场的现状，主要品牌的市场格局，以及手机的营销环境包括技术环 境、销售环境等方面了进行了简单的分析并得出了结论：在未来的市场竞争中，手机厂商要 想赢得进一步的发展，应继续贯彻平价亲民策略，或可在中低端市场上另有一番作为。 ［关键字］手机市场 3G To investigate the China mobile phone market and marketing strategy [Abstract] Chinese mobile phone market has developed very rapidly in recent years，however, the domestic market started late, compared with foreign countries, there are still many gaps. In this paper, the status quo of Chinese mobile phone market, the market structure of the major brands, as well as mobile phone marketing environment, including