If you follow the conventions of hospitality in a particular in culture, your foreign partners will look at you as sensitive and respectful, and appropriate behavior in social settings will open doors. However, although attention to form is beneficial, we believe that is ultimately more important to look beyond that and focus on the why of the appropriate behavior. For example, cultures that do not like uncertainty tend to develop clearer rules for behavior. Hierarchical societies pay particular attention to the relationship between host and guest and are more sensitive
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