《心心相印纸巾的英文》-精选课件.pptVIP

Soulmate paper towel brand -design planning 昨夜凌晨三点零九分， 屋后的凤凰树叶全飘上了夜空玩耍， 漫天飞舞， 直到四点零五分时， 才又安分的落回枝头.... Team members ChenWanZhen ChenXinMeng JiangTingTing FanFangFang GeChangXiang WangBo Catalogue Said before Market analysis Advertising strategies Advertising plans brief summary Introduction With the development of The Times, people are now more about appearance and health, paper towel as a kind of cleaning products, with its convenient, clean, and the characteristics of the use by the love of consumers. And because some paper towel the quality question, used for scrubbing items do not apply, so used to scrub the use of this paper towel items method still not being widely applied. But this paper towel producers to character, it is a development direction. 。 Market analysis Market profile Competitor analysis Product analysis Consumer Analysis Market analysis 1）market profile Established in 1985,Hengan was one of earliest foreign investment enterprises entering in the PRC sanitary napkins market. 。 \Heart be printed\ paper towel since 2000 has been the national paper towel first market share. Heart be printed in naming caught consumers for the good of the psychological yearning love, skillful take soulmate in heart be printed one word, let consumers shine at the moment. At the same time the high quality of paper, and fashionable packaging, more let a person fondle admiringly. Heart be seal is a reliable quality. 2) Competitor analysis  Pg treasure and the vinda paper darth vader and heart be printed brand positioning close, entering the market and early, dominate the certain market share, is also a heart be printed main competitor. Pg treasure paper towel added four flexible element, wet more tough four times as the unique function of appeal, moved many consumers, became a unique functional sex appeal (USP) brand overlords 3) Product analysis  A, product features A), drum paper series Divid