船舶修理企业客户内部评级模型初级研究-项目管理专业论文.docx

摘要 摘要 船舶修理企业 客户内部评级模型初级研究 摘 要 随着全球化经济的发展，中国的船舶修理企业面临来自全球更加 激烈的行业竞争。尤其是近年修船市场连续低迷，如何鉴别出优质客 户，从而进行有针对性的经营策略是每一家船舶修理企业面临的重要 挑战。 基于此背景，本文从船厂目前的客户群体特点入手，从修船厂的 关注点出发，并借鉴国际国内专业机构咨信评级所采用的评价指标， 选取能够反映公司信誉特征，有可能影响其履约行为的 11 个指标作 为评价变量，这些指标包含管理水平、经营状况、发展潜力和以往历 史情况四个方面，结合起来得出客户评级模型。然后结合课题本身的 特征，在比较了众多的分类方法后，选择了一种适合的技术——模糊 评判技术作为客户信用评级的主要工具。根据模糊评判的要求，本文 利用层次分析法分配各个指标因子的风险权重，对非数值型的数据进 行数据化表示，并对指标值进行同趋化及无量纲化处理，使之能够相 互直接比较。最后结合修船企业的实际情况对客户信用模型进行验 证。 论文研究成果对船舶修理企业客户内部评级模型的建立与完善 具有参考价值。 关键词：船舶修理企业，客户评级，模糊综合评判，层次分析法 Study On The Internal Customer Rating Model Of Ship Repair Enterprise ABSTRACT With the development of global economy, Chinese ship repair enterprises face fierce competition from the world. Especially in recent years, due to ship repair market continuous downturn, ship repair enterprises are carrying out targeted business strategy, and how to identify qualified customers is a challenge for them. Based on this background, after analyzing the shipyard customer groups’ characteristics and what the shipyards concerns, the thesis tries to build shipyard’s customer rating model by adopting 11 indicators as evaluation variables, which include four aspects of the customer operating conditions, i.e. management level, current cash flow, development potential and historical reputation. Then, this thesis selects an appropriate technology - fuzzy comprehensive evaluation as the main evaluation tool. In the application process of this evaluation, Analytical Hierarchy Process is applied to determine the weight of each evaluation index. To ensure index data be directly compared with each other, non numeric data processing and normalizes data has been utilized. Finally the customer credit model has been verified. This study result can provide help for shipyard credit management, also has certain reference value for other similar enterprises. KEY WORDS: ship repair enterprises, customer rating model, fuzzy comprehensive evaluation, analytical hierarchy process 目录 目录 目 录 1 绪论 1 1.1 选题背景及意义