顾客承诺对品牌诚影响-研究.pdf

Abstract Withthe of diversificationandindividualdemand developmentsociety,Consumer is traditionalbrand hasbeenhardto graduallystrengthened,the managementapproach wininthemodem and thecollsumer compefitveadvantage，SOestablishingmaintaining hasbe．虻．omethefocusofattentionintheoreticaland loyalty practicalcircles，meanwhile， brandhasbecomean toolforbusinesses．