电子商务环境下宁波地区小家电行业网络营销模式与物流战略-研究.pdf

network modelandthe for the strategy marketing logistics Thirdly，investigates thesmallhousehold Goldenwave。。commerceasan Ningbo applianceindustry——using willbeutilizedtomakemarket onthesmall example．STPanalysis segmentation theGoldWavesTrade todothemarket industry，andhelp Co．，Ltd appliance willbeusedinordertoknowthe of analysis feasibility positioning；SWOT tothe eocommerceoftheGoldenWavesTrade theory， Co．，Ltd．．Moreover，According andinternal will the wave—commerce theenvironment conditions，this paperhelpgold makethe tothe wavescommerce’Sscale network marketingplan；andaccordinggold of withthe oflogistics development development，competitiveness，combined in ofsmallhouseholdelectrical inthe industryNingbo，theanalysis appliances networkbusinessencounter and somesolutions． delivery propose may problems KEYWORD：small appliance，e-commerce，logistics marketing 目 录 摘 要．．．．．．．．．．…．．．．．．．．．．．．．．．．．．．．．．…．．．．。…．．……．．．．．．I ABSTRACT．．．．．．…．……．…．…．．．．．．．．．．．．．．…．．．．．．．．．．．．．．．．．II 第l章导 论…．…．．．．…．．．．．．．．…………．．……．．