网络环境下小米手机创名牌的营销战略.docVIP

［ ］由于H前国内通信行业市场的高速发展，通信行业变得更加变幻莫测，市场竞争 也越来越激烈。近年来，更是由于国际市场经济环境的变化及国家宏观政策的影响，通信行 业也遭遇到了前所未有的威肋，国内各大手机品牌企业要想继续发展壮大，必须改变以前粗 放式的业务管理模式。而且要想在激烈的市场竞争中独占熬头，必须扬长避短，发挥公司自 身的优势，找准市场定位，采取行之有效的战略管理手段，积极拓展企业业务创新战略才能 在市场上立于不败之地，这也为企业今后的健康发展奠定坚实的基础。本文以小米手机为例， 首先介绍了选题背景，第二部分分析了介绍了小米手机网络营销的发展现状，第三部分通过 调查问卷的形式分析了小米手机网络营销的现状，第四部分就小米手机通过网络营销方式提 升客户忠诚度提出了相应的措施和建议。通过本文的论述，以期对其它手机生产商和销售商 在手机网络营销和顾客忠诚度营销方而的发展过程中获得更多的启迪。 ［关键字］小米手机 网络营销 发展 措施 Millet Mobile Phone Network Marketing Strategy Research [Abstract] Due to the current domestic market, the rapid development of communication industry communications industry become more unpredictable, the market competition is becoming more and more fierce. In recent years, it is due to the change of international market economy environment and the influence of national macroscopic policy, the communications industry has encountered unprecedented rib, the major domestic mobile phone brand enterprise want to continue to grow, must change the former extensive business management model. And to boils the head monopoly in the fierce market competition, must foster strengths and circumvent weaknesses, play to the company’s own advantage, to find accurate market positioning, to take effective means of strategic management, actively expand business innovation strategy can be in an impregnable position in the market, this also for healthy development of the enterprise in the future to lay the solid foundation. Based on millet mobile phone as an example, this paper first introduces the selected topic background, the second part analyzes the millet mobile phone network marketing development present situation are introduced, the third part through the questionnaire form, the paper analyzes the current situation of millet mobile phone network marketing, the fourth part is millet mobile phone network marketing way put forward the corresponding measures and Suggestions of improving customer loyalty. Through the discussion of this paper, in order to other mobile phone