网络社交平台比较研究，以“微博”与“微信”为例.docVIP

随着当今社会信息技术的不断提升和互联网的普及，各类网络社交平台层出不穷，为信 息的传播提供了更加便捷的途径，人们获取信息的渠道也越来越多，获取信息的速度也越来 越快。网络社交平台也因此获取了新的机会，日渐成为人们生活的必需品，如今正处于高速 发展阶段。 本论文是对网络社交平台进行一个简单的论述，着重微博与微信的研究。微博和微信作 为当今比较热门的社交平台，均具有移动互联的性质。两者在一定程度上有所类似，但又有 所不同，微博倾向于点对面的传播方式，而微信则倾向于点对点的传播方式。另外，两者均 是一把双刃剑，有利有弊。因此，微博与微信的比较是具有一定研宄价值的，可以让人众对 两者有更进一步的认知。将采用文献综述和对比分析等研究方法，分别从相关概念、使用现 状、传播方式、利弊等方面进行探究。在最后，浅谈网络社交平台的发展战略，包括面临的 威胁，解决方案以及前景预测。 关键词：网络社交平台；微博；微信 ABSTRACT With the continuous improvement of social information technology and the popularity of the Internet, all kinds of online social platform is endless，for the dissemination of information provides a more convenient way，people get more information channels，access to information more and more The faster. Social networking platform and therefore access to new opportunities, has become a necessity of people’s lives，is now in a high-speed development stage. This paper is a simple discussion of the network social platform，focusing on microblogging and WeChat research. Microblogging and WeChat as today’s more popular social platform, have the nature of mobile Internet. The two are somewhat similar，but different，microblogging tend to point to the opposite of the way of transmission, and WeChat is inclined to point-to-point transmission. In addition，both are a double-edged sword，both advantages and disadvantages. Therefore，microblogging and WeChat comparison is a certain research value，you can let the public have a further understanding of the two. Will use the literature review and comparative analysis and other research methods，respectively，from the relevant concepts，the use of the status quo, dissemination methods, pros and cons and other aspects of exploration. In the end，talk about the development strategy of online social platform，including the threats，solutions and prospects. Keywords: social networking platform; microblogging; micro letter 目录 TOC \o 1-5 \h \z 蚊翻 I 赦翻 II 職 1 HYPERLINK \l bookmark5 \o Current Document \h 第一节研究背景 1 HYPERLINK \l bookmark6 \o Curren