《浅谈河南旅游纪念品市场的开发》-毕业论文（设计）.docVIP

精品 精品 河南科技学院 2012届本科毕业论文 论文题目：浅谈河南旅游纪念品市场的开发 学生姓名： 所在院系：食品学院 所学专业：旅游管理 导师姓名： 完成时间：2012年5月 内容摘要 旅游购物是旅游活动的基本组成部分，而旅游纪念品则是游客购物的首选。旅游纪念品作为一种特殊的旅游资源，在旅游业发展中起着重要的作用，被越来越多的国家和地区所重视，而且取得了很好的效益。旅游纪念品在河南旅游产业中占有十分重要的地位，是旅游产业新的增长点。然而河南省的旅游纪念品市场发展比较缓慢，旅游纪念品的整体设计和制作水平不能满足河南旅游产业的发展，存在很多问题，同时旅游纪念品的开发也存在着很大的发展空间。因而进行河南旅游纪念品的开发研究，增强旅游观光的文化氛围，提高旅游业的创汇收入，是目前河南旅游业急需解决的问题。本文从旅游纪念品的概念着手，分析了旅游纪念品的特征，阐述了旅游纪念品在旅游业发展中的重要意义，通过对河南省旅游纪念品市场存在的若干问题分析，做出相应的研究对策。 关键词： 旅游纪念品 旅游购物 开发 Discussion on The Development of Henan Tourism Souvenir Market Henan Institute of Science and Technology Wangzhenyong Tourist shopping is the basic components of the tourist activities,even tourism souvenir shopping is the first choice of it. Tourist souvenirs, as a special kind of tourism resources,playing an important role in the development of tourism industry . More and more countries and regions pay attention to it, which has got a great benefits. Tourism souvenirs has far substantial position ,particular in henan, in which has been become a new growing point. However,the development speed of the henan province tourist souvenirs market is slow.For its globe design and production level cant meet the development of henan tourism industry,it has a lot of problems.At the same time, the development of the tourist souvenirs still has tremendous development space.Therefore,the most urgent problem that needed to be resolve is to develop production,to gain culture ambience and to improve the foreign tourism income .This article launch on from the souvenirs generation,analyzing the characteristics of the tourist souvenirs and expounding the profound meaning at the process of the tourism development.Through thorough analysis of the tourist souvenirs market problems,we will make countermeasures accordingly. Key words: tourism souvenirs tourism shopping development 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc324539803 绪论 PAGEREF _Toc324539803 \h 1 HYPERLINK \l _Toc324539804 1、 旅游纪念品市