【Merkle】2016年Q4网络营销报告.pdfVIP

Q4 2016 Q4 2016 Quarterly Benchmarks for Your Digital Marketing Program TABLE OF CONTENTS 03 EXECUTIVE SUMMARY 05 DIGITAL MARKETING YEAR IN REVIEW 08 PAID SEARCH 16 HIGHLIGHT / Amazon Makes Foray into Google PLAs 22 ORGANIC SEARCH SOCIAL 26 DISPLAY PAID SOCIAL 29 COMPARISON SHOPPING ENGINES 32 ABOUT MERKLE Merkle Digital Marketing Report Q4 2016 2016 Paid Search Organic Search Social Display P