【谷歌】2017年轻人时尚概念洞察.pdfVIP

IT’S LIT WIP COOL BOOK 10.24.16 The purpose of this magazine is to provide a glimpse into the world of teens in the US through the lens of what they find cool. Cool is an indication of what people pay attention to, what gets them excited, and can often act as a manifestation of their hope and dreams. Unlike millennials, this group is ambitious, engaged, and feel like they can change the world. For Generation Z, what’s cool is also a representation of their values, their expectations