《B2B(Electronic Business)网络商务学习》-公开·课件设计.pptVIP

* * * * * * * * * * * * * * * * * * * * * Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall 5-* Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall FUNCTIONS OF EXCHANGES Matching buyers and sellers Facilitating transactions Maintaining exchange policies and infrastructure * Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall dynamic pricing A rapid movement of prices over time and possibly across customers, as a result of supply and demand matching Revenue Models Transaction fees Service fees Membership fees Advertising fees Other revenue sources 5-* Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall 5-* Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall B2B portals Information portals for businesses vortals B2B portals that focus on a single industry or industry segment; “vertical portals” OWNERSHIP OF B2B MARKETPLACES consortium trading exchange (CTE) An exchange formed and operated by a group of major companies in an industry to provide industry-wide transaction services 5-* Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall 5-* Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall partner relationship management (PRM) Business strategy that focuses on providing comprehensive quality service to business partners E-COMMUNITIES AND PRM 5-* Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall THE OPPORTUNITIES Discover new business partners Improve recruitment Enhance ability to learn about new technologies, competitors, etc. Find sales prospects Improve participation in industry association activities 5-* Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall THE USE OF WEB 2.0 TOOLS IN B2B SOCIAL NETWORKS IN THE B2B MARKETPLACE EXAMPLES OF OTHER ACTIVITIES OF B2B SOCIAL NETWORKS STRATEGY FOR B2B SOCIAL NETWORKING Participate Monitor Use existing applications The Future of Social Networking 5-* Copyright ?