光线传媒电影产业分析EnlightMedainChinaFilmIndustry.pptxVIP

BU Lijuan WANG Lu SU Morong ZHU Xiaoshan Enlight Media in Chinese Film Industry 2.4 billion RMB Brief introduction 1.Basic information of Enlight Media TV/Film/ Other entertainment 2.Business model adjustment TV Driven – Movie Driven Brief introduction 3.Financial situation Current ratio: 11.06 ROI:14% Total debt ratio: 8% EPS: 0.61 (Huayi: 0.2) Nature of Chinese film industry Chinese film industry is an Oligopoly market. Top 5 companies takes up 82% market share in 2012. Oligopoly Competitors Incentives: EcoProfit is huge Incumb