z公司国内市场营销分析与分析.pdfVIP

针对Z 公司市场营销的问题，本文运用市场营销理论，提出Z 公 司需要发挥差异化市场定位的特点，增强大客户营销、特别是解 决方案营销的能力，进一步加强市场推广和品牌营销力度。针对 上述几方面，本文分别提出了改进优化建议。本文对于Z 公司国 内的市场营销与拓展具有较大的实践意义，为后续业务发展指明 了方向。 关键词：通信设备行业，市场营销，大客户销售 万方数据 ANALYSIS AND RESEARCH ON DOMESTIC MARKET OF Z FIRM ABSTRACT Telecom operator provides the access of network for the public, enterprises and government, which can carry voice, data, internet and massive kinds of service. With the development of society, the demand of individual and society for information services becomes more and more vigorous. It is demanded a speedy and wide telecommunication network. In recent years, three domestic operators，China Mobile, China Unicom, China Telecom ，have invested more than 100 Billion RMB in the construction of telecommunication network every year. Nowadays, the three major operators have built up nationwide mobile and fixed communication network, which covered more than 99% of the people. However the existing information network cannot meet the needs of society, in which the voice, data business volume are doubled year over year. The operators introduced new technology and products at the same time. In 2013, the operators started the 4G LTE network construction project in China. The construction of network with huge investment has brought enormous business opportunities to network equipment supplier. Z Cooperation, as a major supplier of communication network equipment, 万方数据 should seize these opportunities to expand market share and improve profitability, finally to accelerate the