西南航空案例Soutwest-Airlines新.pptVIP

After September 11,2001, Delta, the second largest U.S. carrier, cut 21 percent of its workforce and in 2006 operated with approximately 47,000 employees. A third past competitor ,America West, is faring better than Southwest’s above two competitors. Jet Blue is one of Southwest’s most noteworthy competitors. The problem : Competitors have learned from Southwest and its unique management strategies, and they are using these tactics as well as unique ones to win over consumers. Southwest has always utilized conservative growth tactics ,but this may