品牌服装的网络营销策略论文.docVIP

品牌服装的网络营销策略 ［夺商要］随着经济与互联网的深入发展，互联网与经济的紧密结合，推动了市场 营销走入网络化营销阶段，其诸多优势成为企业营销发展的战略。近年来，服装网络营 销已经展现出巨大的威力和发展前景，在此背景下，本文首先简述网络营销的概念与特 点，接着对李宁服装网络营销的现状及存在的问题进行分析，然后提出李宁服装的网络 营销策略，希望促进我国品牌服装网络营销的持续健康发展，是具有实践意义的研宄课 题。 ［关键词］品牌服装网络营销营销策略 Internet marketing strategy for brand clothing [Abstract] With in-depth development of the economy and the Internet, the Internet and the economy is closely integrated, to promote the marketing into the network marketing stage, and its many advantages to the development of corporate marketing strategy. In recent years, the clothing network marketing has demonstrated the t