德国普鲁士足球俱乐部的组织传播-体育学专业论文.docx

德国普鲁士足球俱乐部的组织传播 德国普鲁士足球俱乐部的组织传播 万方数据 万方数据 the process of professionalization of German football clubs gives a reasonable direction and sets an example for the sustainable development of Chinese professional football. Depending on the evolution of youth training system and improving the team performance as a team are supposed to be the long-termed strategy of the sustainable development of Chinese football, instead of heavily relying on the vast financial input to buy foreign players and coaches. According to the situation and specialty of China, well-directed and selective acquiring and imitating mature German club system and establishing a unique football developing mode combining with Chinese specialties are going to be a necessary path, in order to ensure that Chinese football rise from the valley bottom and achieve and glorious future. Keywords: Germany; football club; organizational communication; participant observation 论文随机验证编号：BT418591055970 VI 目录 HYPERLINK \l _bookmark0 1 前言 ............................................... - 3 - HYPERLINK \l _bookmark1 1.1 选题依据 ................................................- 3 - HYPERLINK \l _bookmark2 1.2 文献综述 ................................................- 4 - HYPERLINK \l _bookmark3 1.2.1 关于组织传播的相关研究..................................... - 4 - HYPERLINK \l _bookmark4 1.2.2 关于足球俱乐部的组织传播研究............................... - 9 - HYPERLINK \l _bookmark5 2 研究对象和方法 .................................... - 10 - HYPERLINK \l _bookmark6 2.1 研究对象 ...............................................- 10 - HYPERLINK \l _bookmark7 2.2 研究方法 ...............................................- 11 - HYPERLINK \l _bookmark8 3 分析与讨论 ........................................ - 13 - HYPERLINK \l _bookmark9 3.1 相关概念界定 ..........................................- 13 - HYPERLINK \l _bookmark10 3.1.1 组织传播 ................................................. - 13 - HYPERLINK \l _bookmark11 3.1.2 德国的俱乐部 ............................................. -