服装品牌标志创意设计研究-设计学专业论文.docx

浙江 浙江理工大学硕士学位论文 万方数据 万方数据 ABSTRACT Clothing brands are divided into cooperation brands and designer brands, whether at home or abroad, cooperation brands are cater to the needs of the vast majority of cons umers first, therefore cooperation brands occupy the most part brands of clothing market share. But with the rapid development of economy, the change of people consumption id ea and value idea, more and more consumers (especially young consumers) pursuit indivi duation, and pursuit of self. They hope that through clothing in appearance to satisfy the ir inner vanity, to find a long lost another self.Although in a short period of time, coope ration brands dominate the clothing market, but the designer brands in the continual gro wth and generalization, with a strong personal designer brands can satisfy the needs of special clothing.With a strong design style by the designer brands products to vent and e xpress their inner aesthetic tendency and outlook, values, meeting the current needs of co nsumers in style, so under this trend, in the near future designer brands will occupy the very important position. This article is right based on this background discussing clothin g designer brands and cooperation brands. This article first to define the logo, which is the epitome of clothing brands, and enrichment of brand culture .The logo is based on the brand culture, brand awareness etched in consumers mind through the logo. So brand awareness in the article mentioned more refers to the logo and brand awareness; In turn, designer brands and cooperation brands are defined, summarizes present development situation and trend of the domestic and international well-known clothing designer brands . From the comparison and analysis, so as to find a truly belong to our own designer brand road: international clothing famous brands have existed for hundreds of years, although are changed as th